When you are in Amsterdam, you see how the city is built, the channels with the storage – and stock houses which were built for trading.
We are proud of what Amsterdam stands for, namely: innovative ideas, trading, architecture, fashion, reclaiming land, living with water.
As far as Amsterdenim is concerned: we are a part of the past and the future of Amsterdam. To maintain the connection with the past, we used the brown colour for our inner pockets.
The sailboats with the brown sails were used for transporting the turf and the materials needed to build the houses that are still there today.
The first dungarees or working trousers (with the well-known rivets) were made of the same kind of fabric as the old sails. In later years denim fabric was used for work trousers.
We made our collection for every suitable occasion, from dressing up smart in Paradiso to a walk to/trough the Vondelpark. From the catwalks to the streets.
We don’t compromise, ‘this is Amsterdam man’, we know what’s going on in the world.
The recognizable details are: the name, the logo, the buttons, the dark blue yarn, (we use for stitching) and the history of Amsterdam you find on the inner pockets.
The logo of Amsterdenim reflects the pointed roofs, the 3 crosses, bridges, canals, the centre and the name Amsterdenim .
Enjoy the Denimcapital of the world, Amsterdenim.